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'Mentally it is catastrophic': Tech boss on why firms that scrap diversity schemes will lose out

As the º£½ÇÊÓÆµ marks Black History Month, a Bristol entrepreneur speaks out about the impact of abandoning DEI schemes

Bobbi is the founder of Ready to Blog Designs and micro-coaching start-up Circe App!(Image: Bobbi O'Gilvie)

A Bristol tech boss says it is “heart-breaking” companies are continuing to scale back or scrap diversity schemes - and that º£½ÇÊÓÆµ businesses "must realise" they can benefit financially from them.

US-born Bobbi O'Gilvie, who moved to the city a decade ago, has spoken out about the issue as Britain marks Black History Month.

Ms O'Gilvie, who is based in Fishponds and is heavily involved in Bristol’s tech scene, is the owner of studio Ready to Blog Designs and a micro-coaching startup called Circe App!

A Harvard graduate who founded her digital agency in 2011, she says people still “pathologise blackness to black people” and that when it comes to inclusion, businesses are only making base-level changes, rather than across the board.

“Diversity is an asset,” she told Business Live. “From a business standpoint, you can make more money from being diverse."

The answer, she believes, is for companies "to ask better questions" and to "listen when people are speaking up".

Tech behemoths Meta and Amazon are among the US-headquartered firms to ditch diversity, equity and inclusion (DEI) initiatives this year following Donald Trump’s return to power.

In the º£½ÇÊÓÆµ, Barclays has also abandoned its ethnicity and gender targets for US staff, while British pharma giant GSK has paused diversity activity for º£½ÇÊÓÆµ workers - and deleted references to ‘diversity’ on its website.