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Enterprise

Media Group secures MEIF backing

Black Country outfit will use the fresh injection of capital to secure new contracts and create a content specialist role

A digital advertising board operated by Dudley-based Media Group

A Black Country marketing communications firm has secured a £52,000 funding package to take on new contracts and employ an additional member of staff.

Dudley-based Media Group, which was founded in 1998, provides a range of marketing support services and required a funding boost after experiencing an increase in demand following the disruption initially caused by covid pandemic.

It works with clients including nPower, Harrods, Burger King and Vax and will use this new funding to secure new contracts to provide services such as point of sale material, exhibition and digital display boards.

The capital has been provided from the Small Business Loan Fund, part of the Midlands Engine Investment Fund, which is managed by BCRS Business Loans.

Media Group’s director Christopher Taylor said: "We will now be able to action our growth plan.

"This will not only allow us to invest in smart marketing technology which will save time, money and provide real-time results for our clients, it will also enable us to employ an additional team member.

"A new dedicated content specialist is key to our growth plans as we intend to enhance our content management offering which a number of clients have already expressed an interest in."