North East marketing agency Silverbean has achieved B Corp status as recognition of its efforts to become a better employer.
The Newcastle firm has achieved the certification after a two-year progress in which it was examined on performance, accountability and transparency across areas including employee benefits, charitable giving, and supply chain practices. The company instituted a number of measures to help achieve the status, including the installation of solar panels and low-flow toilets, new inclusive hiring practices and donations to community initiatives.
CEO Neil Robbins said: 鈥淎chieving B Corp Certification is one of the proudest moments in Silverbean鈥檚 journey so far. It鈥檚 a reflection of the incredible commitment, care, and hard work our entire team has put into building a business that does the right thing, for our people, our clients, and the planet.
鈥淚鈥檓 immensely grateful to everyone across the agency who contributed to this milestone. This certification isn鈥檛 the end goal, it鈥檚 the beginning of an even bigger mission to grow responsibly and make a real impact in the world around us.鈥
Silverbean is an affiliate and performance marketing agency and currently employs 80 people at its head office in Hoults Yard, as well as sites in Chicago and Sydney. Clients include HelloFresh, John Lewis, New Balance, IG, and Barker and Stonehouse. It said that B Corp status should assure clients that its is a 鈥渧alues-led agency committed to ethical, sustainable practices.鈥
There are more than 10,000 B Corps around the world, around a quarter of them in the 海角视频. Companies can achieve the accreditation by meeting standards in five areas: governance, workers, community, engagement and customers.
Molly Garrett, head of HR at Silverbean, added: 鈥淏ecoming B Corp Certified is no small feat. The process is incredibly detailed and rigorous, touching every part of how we run our business, but it鈥檚 absolutely worth it.
鈥淭his certification recognises the work we鈥檝e done to build a people-first culture and hold ourselves to the highest standards.
鈥淚t鈥檚 proof that values-led business isn鈥檛 just possible, it鈥檚 powerful. I鈥檓 so proud of the team and what we鈥檝e achieved together.鈥
