An advertising and marketing agency has announced further expansion plans by launching a Welsh arm of the business.
M3.agency has hired a brace of industry professionals to open a new office in Cardiff focussed on serving clients across Wales.
The move adds to the company's recent expansion into Manchester and Bristol alongside its current bases in Birmingham, Shropshire and London.
Jim Carpenter, the former co-chief executive of marketing agency Orchard, and corporate communications specialist Kate Jones will spearhead the new base in the Welsh capital.
The pair bring 50 years of combined experience to the M3 team, working in fields such as creative, strategy and video production.
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Mr Carpenter said: "There is a massive opportunity for a firm, with a Welsh footprint and understanding firmly based in Wales, to bring big agency experience and skills to companies and organisations across the country.
"Businesses don't need to go outside now for the wow factor and the track record.
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"We will deliver new momentum, drive action and accelerate positive outcomes for clients when it comes to raising awareness, penetrating new markets and increasing return on investment.
"The plan is to take a pan-Wales approach, creating jobs and promoting growth and opportunities right across the Welsh creative and digital sector."
Ms Jones added: "Jim and I are both excited at the prospect of bringing our momentum, creative direction and focus to our clients through a truly local agency that has all the backing, experience and expertise that comes with a national full-service business."
M3 was formed in 2000 and works on brand development, creative, digital marketing, media planning and web development services.
Last week, the agency announced it had struck a deal to open a new office in Manchester and had also acquired Bristol-based video producer 7Fifty in an undisclosed deal.
Chief executive Nick Lovett said: "Working with exciting businesses based in Wales has always been an ambition of ours and, like all areas, we respect the need to work on the inside to truly get the unique local landscape.
"It is very rare to set-up a new agency with two of the region's most-respected operators at the helm so we're ready to really accelerate our expansion plans.
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"In Jim and Kate, we have two experts that are passionate about the area they call home and have a significant bank of business and individual connections.
"We've invested in dedicated office space and are about to push the button on a recruitment drive which will complement our existing 50-strong team of specialists who are eager to support the Welsh team."