A Hummer has been turned into a mobile DJ booth and marketing hub after a North West marketing agency won support from the Northern Powerhouse Investment Fund II.
Lewis Ellis founded marketing agency Hussel after the pandemic, when he lost his job and saw his plans for a travel company collapse. He decided to use his digital skills to offer web design, SEO and marketing services – and that grew into marketing agency Hussel , which he wants to become “the 海角视频’s most disruptive creative agency”. It has worked with clients including TGI Fridays, Cats Protection and Revolution Bars.
Now Hussel has secured support from NPIF II to help it transform a Hummer H2 into a “Mobile Disruption Unit” that can be used for live events, product launches and marketing campaigns.
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The vehicle features a DJ booth, digital displays and space for live product demos and can be used anywhere from city centres to music festivals. Luke says national brands are already showing interest in the vehicle.
He said: "This whole journey started because I had to survive. I lost all work when Covid hit, and no one was hiring. I wasn’t eligible for furlough or support, so I started doing what I knew best, building websites and running campaigns. But I always wanted to be known for doing something different.
"Hussel is built around that idea - it’s not just another agency. We don’t copy and paste, we don’t recycle ideas. We bring energy, personality, and a bit of madness to everything we do. The Mobile Disruption Unit is the epitome of exactly that, and I’m grateful to GC Business Finance for the NPIF II funding to make it a reality."
Luke secured the support through the Smaller Loans portion of NPIF II, which is managed by GC Business Finance & River Capital.
Alison Darkes, investment manager at GC Business Finance, said: "Lewis’ story is a brilliant example of resilience. He took a really tough situation and turned it into something powerful and fun. The Mobile Disruption Unit is such a creative idea, and I’m excited to see how brands use it to connect with their audiences. We’re proud to support founders like Lewis who bring a fresh energy and new ideas."
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Sue Barnard, senior investment manager at the British Business Bank, said: "It’s great to see a Northern business using NPIF II funding to support it through the next stage of its growth. Marketing is an industry that is constantly evolving, especially as businesses look for new and fresh ways to interact with audiences and support the growth of their business. This round of funding will help Hussel create jobs and increase its revenue, which is a key goal of NPIF II."
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