A Birmingham manufacturer has won a licensing deal with the publisher of famous children's cartoon brand Hello Kitty and Friends.
Dalian Talent Group will produce home fragrance, personal care, perfume and gifts after signing the three-year contract with Hello Kitty's owner Sanrio.
Among the products on sale will be hand wash, bath fizzers, candles, advent calendars and multipack gift sets.
The new line will be available across Europe, the Middle East and Africa from July and listed with retailers such as HMV, Next and Forbidden Planet. Terms of the deals have not been disclosed.
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Based in Kings Heath, Dalian Talent is a designer, manufacturer and distributor of branded and private label candles, home fragrance and personal care products.
The latest contract win follows a limited-edition 50th anniversary capsule collection for Hello Kitty last year.
In March, Dalian Talent also announced it had won a similar contract to supply licensed candles and home fragrances for high street fashion staple French Connection.
Chief executive Hamish Morjaria said: "For us, this isn't just a brand for us to work with. It's a true partnership built on trust and creativity.
"The values of kindness, friendship and fun align perfectly with our vision for inclusive, joyful products that live beyond the packaging.
"Our collections really break with convention, featuring a playful design language across glass, ceramic and silicone materials."
Japanese company Sanrio created Hello Kitty in 1974 and also owns the rights to famous British storybook characters Mr Men and Little Miss.
Silvia Figini, chief operating officer for Europe, Middle East, Africa, India and Oceania, said: "The collaboration with Dalian Talent started in 2024 with a strategic eye on our Hello Kitty's 50th anniversary.
"What began as a celebratory capsule collection has naturally evolved into a three-year global licensing agreement rooted in creativity, craftsmanship and brand integrity.
"These exciting collections are a true celebration of Hello Kitty and Friends' spirit, reimagined for a global audience."
