The biggest names in digital and media in Manchester have been honoured at this year’s MPA Inspiration Awards.
The awards, now in their 12th years and organised by the not-for-profit body originally known as the Manchester Publicity Association, were held at the Midland Hotel on Wednesday.
Winners ranged from Manchester City to Clear Channel, while the awards also honoured university and college students.
The awards were hosted by Mark Radcliffe and backed by event partner Clear.
The MPA Award went to Sue Benson, founder and CEO of The Behaviours Agency, “in recognition of her invaluable contribution to the MPA and the sector as a whole championing new initiatives”.
The MPA was founded in 1920 and represents more than 2,000 members across the region.
Cindy Simmons, MD of the MPA, said, “Our strategy is to connect and support the entire Creative, Digital and Media Community in Greater Manchester. This has been demonstrated by the diversity of companies entering from across the region. We are very proud of our awards and how they have developed over the years.
“We have also listened to the industry and have created categories to match what businesses want to enter to showcase their skills. It’s a testimony to the MPA Awards that they have grown and grown over the past 12 years since their creation and are well recognised by the sector.
“People awards play a key part in the programme with students, apprentices and ‘rising stars’ all receiving recognition, as well as the ‘Freelance Hero’ category to acknowledge their support. The MPA also believes that it is important to recognise future talent and deserving winners were awarded with the College Student Award, as well as a separate award for University Students, to ensure the range of students in Manchester is recognised.”
The full list of winners
Best Digital Campaign
Winner
Driving Sales, Sustainably - Mobsta, Wavemaker North & Child’s Farm
Highly Commended
Sven the stork delivers - IF.
Best Creative Campaign
Winner
Benenden Health: Time For A Check-In - EssenceMediacom
Highly Commended
Get Comfortable With Numeracy - The Behaviours Agency
Best Media Campaign
Winner
Giving Gamers the Power to Skip a Shower - iProspect
Best Sales Team Campaign
Winner
Time for Another Check-In - Channel 4, EssenceMediacom, McCann Leeds & Benenden Health
Best Integrated Campaign
Winner
The Curse at Alton Manor - Smoking Gun & Alton Towers
Best PR/Social Campaign
Winner
Fake Moss - McCann Manchester
Best Animation
Winner
Crafting a Piece of ‘Coaster History - TBWA\MCR
Highly Commended
British Red Cross - Powerful Emotions - Bearded Fellows
Best Video
Winner
Manchester City - Champions League Film - Boardwalk Studio
Best Podcast
Winner
Right to the Streets Podcast - GM Moving and MIC Media
Best Audio
Winner
Landsec - Fabulous Everytime - Kalua
Big Bang Award
Winner
The Other Prostate Check - TBWA\MCR
Collaboration Award
Winner
A Team on the Same Scary Page - Wavemaker North, Smoking Gun PR & TBWA\MCR
Martyn Hett Inspiring Manchester Award
Winner
Lifeshare A/W Collection - Notorious Communications
Innovation Award
Winner
Apadmi & NHS - Transplant Path - Apadmi
Highly Commended
EMSidekick:A Digital Revolution - EssenceMediacom
Apprentice Award
Winner
Bradley Potter - Wavemaker North
Rising Star Award
Winner
Grace Sharp - Wavemaker North
College Student Award
Winner
Lily Curbishley - The Manchester College
University Student Award
Winner
Jessica Whittaker - Manchester Metropolitan University
Freelance Hero Award
Winner
Richard Gell
Media Sales Team of the Year
Winner
Clear Channel
Agency of the Year
Winner
Notorious Communications
Best Place to Work
Winner
Republic of Media
Best of the Best
Winner
The Other Prostate Check - TBWA\MCR
Business of the Year
Winner
Notorious Communications
MPA Award
Winner
Sue Benson - Founder & Managing Director, The Behaviours Agency
