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Majority stake in Gary Neville's content company Buzz16 sold in multi-million pound deal as it plans £200m IPO

Mr Neville remains a 'large shareholder' and is 'closely involved' with the business’ growth strategy

Scott Mellvin, co-founder and CEO of Buzz 16, Mark Boyan, founder and CEO of Miroma Group and Gary Neville, co founder of Buzz16(Image: Miroma Group)

A majority stake in Gary Neville's content company has been acquired by a global independent marketing business.

Miroma Group has made a multi-million-pound investment in Buzz16 as it plans an initial public offering which would value it at over £200m.

Buzz16, which was founded by the former Manchester United and England footballer in 2016, produces the likes of The Overlap and works with Amazon Prime, Sky Sports and the Premier League.

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Scott Melvin, CEO and co-founder of Buzz16, said: "Buzz has been on a fantastic journey so far, whether it’s working on producing content for our wonderful client roster or creating The Overlap which has gone from strength to strength, but there’s so much more we can do, and this majority acquisition by Miroma Group is going to help us do it."

Marc Boyan, founder and CEO of Miroma Group, added: "I’m thrilled to be working more closely with the team at Buzz16.

"They have created some incredible work since their inception, and what I’ve seen them do with The Overlap is no exception.

"I’m excited to help the company grow, as we look to launch further projects in this space."