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Love Island and I'm a Celebrity ITV executive moves to Lime Pictures

She will take charge of shows such as The Only Way is Essex and Geordie Shore

A Love Island executive has moved to Lime Pictures in Liverpool

The executive responsible for production of Love Island, I'm a Celebrity and Saturday Night takeaway is to move to a Liverpool TV production company.

Helen Kruger Bratt will join Lime Pictures in the autumn, taking on the role of head of production for its unscripted 海角视频 programming.

Ms Bratt is currently executive in charge of production at ITV Studios Entertainment, meaning she is in charge of delivery of programmes such as the popular ITV2 hit, which had its 2019 finale in July.

But she will now oversee production for shows such as The Only Way is Essex, Celebs Go Dating and Geordie Shore.

According to Lime Pictures, Ms Bratt was "instrumental" in the rebirth of Love Island for ITV2 back in 2015, "setting the blueprint for its success both at home and on a global scale".

Bosses said she worked closely with the commercial teams to bring the brand partnerships and commercial opportunities to light, driving the "huge commercial and ratings success" of the brand.

Helen Kruger Bratt, who has joined Lime Pictures

A statement from Lime Pictures' joint managing directors Kate Little and Claire Poyser said: “We are thrilled that Helen is joining Lime Pictures at this exciting time for the business.

"We have ambitious plans for the unscripted slate both here in the 海角视频 and internationally and Helen’s extensive experience in managing programme juggernauts from pitch to broadcast provides us with the most robust support we could have to reinforce an incredibly strong creative team.”