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Enterprise

L'Oreal º£½ÇÊÓÆµ's sales surpass £1.5 billion mark, boosting profits and dividends amidst economic challenges

The º£½ÇÊÓÆµ arm of the French cosmetics giant has posted a turnover of £1.55bn for its latest 12 months, up from the £1.43bn it reported for 2023.

The L'Oreal products on a store shelf(Image: Bethan Shufflebotham)

L'Oreal's º£½ÇÊÓÆµ operations have surpassed the £1.5bn mark in sales for the first time in 2024, with profits continuing their upward trajectory.

The French cosmetics behemoth reported a turnover of £1.55bn for the latest 12-month period, a significant increase from the £1.43bn recorded in 2023, as reported by .

According to newly filed accounts at Companies House, the company's pre-tax profit also saw a healthy rise, climbing from £220m to £248.3m over the year.

The beauty giant attributed its turnover growth to "both value and volume related to market performance" and credited its profit increase to "operational excellence with management of costs."

Since experiencing a dip in 2020 due to the pandemic, L'Oreal º£½ÇÊÓÆµ has seen consistent growth in both sales and profit.

L'Oreal º£½ÇÊÓÆµ hands huge dividend to owner

In a statement approved by the board, it was noted: "In 2024, the beauty market grew across all categories. The shift to e-commerce witnessed during the pandemic remains with market growth in the online business growing almost three times faster than bricks and mortar."

The company also highlighted its strong performance in 2024, gaining market share in various channels and product categories such as fragrances, haircare, and makeup.

Over the course of the year, L'Oreal º£½ÇÊÓÆµ paid a substantial dividend of £168.4m to its parent company, an increase from the previous year's £148.6m. An additional dividend of £185.1m has been proposed for the most recent financial year.