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Langage Farm chief to step down and move to charcuterie start-up

Managing director Paul Winterton will leave Devon's Langage Farm after 21 years to become CEO at nearby Rare & Pasture

Paul Winterton, managing director of Langage Farm, Plymouth

The man who gave the world strawberry flavoured clotted cream is to step down as boss of Devon dairy business Langage Farm after 21 years to take the helm at a start-up charcuterie company.

Paul Winterton started as a production manager at , and has been managing director for more than nine years.

He will leave the business at the end of August 2021 to become chief executive of new business Rare & Pasture, an organic farm and meat production company, also near Plymouth.

During Mr Winterton’s tenure Langage Farm grew to become one of the best known, and indeed loved, dairy brands in the º£½ÇÊÓÆµ. Constantly innovating new products, the company extended its factory at Smitherleigh, on the outskirts of Plymouth, in 2020.

Langage Farm's factory at Smithaleigh, on the edge of Plymouth

It also grew its workforce as products such as its high-end yogurts were a hit for Aldi, and Marks and Spencer was bowled over by its flavoured thick cream, including the popular strawberry variety.

Which prompted Mr Winterton to say: “At least I created strawberry clotted cream which was a º£½ÇÊÓÆµ first, not a bad legacy.”

He said the decision to leave Langage Farm after so long was a difficult one, but he leaves the business in good hands and couldn’t resist the challenge at Rare & Pasture, which had headhunted him.

“Langage Farm is still strong, and I will make sure everything is ship-shape here before I move on. I had no intention of leaving the business,” he added. “But these things present themselves and it was an opportunity to progress my career. I’m grateful for the past 21 years, but this is a new opportunity, new horizons.”