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New jobs are being created at a home care business which has seen an increase in demand for its services since the outbreak of coronavirus.

Home Instead Senior Care specialises in caring for older people in their own homes.

Now the owners of the Newcastle-under-Lyme and Stoke-on-Trent branch have launched a recruitment drive for 20 new care-givers.

The move comes as people - especially the over 70s - are being encouraged to 'stay at home' as part of the nationwide efforts to tackle Covid-19.

Sandra Edden, who owns Home Instead Newcastle-under-Lyme and Stoke-on-Trent with her husband Paul, said the new jobs would suit ‘caring and compassionate’ individuals and in particular anyone who may have lost their jobs in the hospitality industry as a result of the pandemic.

She said: “We want to throw a lifeline out to people who might have been made redundant or asked to reduce their hours in the wake of the coronavirus.

“The pandemic has caused distress, anxiety and worry to many people, and as a company that cares for the elderly, we need you more than ever.

“Our service is companionship-based so people don’t need to have experience as full training is provided. What’s really important is that people have the right attitude and a caring and empathetic nature.”