A West Midlands advertising agency has secured a new contract to promote a wildlife attraction in Germany.
M3, which has offices in Birmingham, Albrighton near Wolverhampton and London, beat a host of agencies to be appointed to complete a brand review of Serengeti Park.
The 490-acre resort, in Hodenhagen near Hanover, has 1,500 wild and exotic animals and 40 rides.
M3 has previously worked with West Midlands Safari Park in Worcestershire to help it increase its visitor numbers and run commercial and media campaigns for its attractions.
Managing director Nick Lovett said: "We've started to make a real name for ourselves internationally, with this latest contract following big wins with Harley Davidson, Solmar Villas and Affordable Car Hire.
"The initial enquiry came after our work with West Midlands Safari Park had impressed the owner of Serengeti Park Fabrizio Sepe.
"He invited us over to Germany for a chat so a couple of us got on a plane and went to meet him, completing a two-day, fact-finding tour of the attraction.
"We were delighted when we had a phone call shortly after, asking us to take over the brand review project."
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Creative director Stuart Perry added: "We've assembled a great team of experts that have plenty of experience in this field and also an understanding of the different media mixes that go into moulding a successful creative campaign for Serengeti Park.
"There are lots of challenges around working with international clients, not least understanding the local nuances and how this is communicated through the brand story.
"This is something we'll get to grips with at the earliest stage and with the help of linguists who have an excellent grasp of the dialect."