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Hyperlocal platform InYourArea supporting small businesses with new advertising programme

BusinessLive sister site offers advertising toolkit trial

Reach's hyperlocal platform InYourArea is supporting small businesses

Hyperlocal news platform InYourArea is launching a new programme of support for small businesses to help them through the coronavirus crisis.

InYourArea- owned by BusinessLive's parent company Reach plc - is offering a free trial of its advertising toolkit to SMEs.

The site was launched in 2017 to offer personalised feeds of news and local information to users across the country. This year Reach announced plans to create dozens of jobs at InYourArea, which is seeing strong monthly growth.

Editor Tom Gibbon said InYour Area and Reach wanted to help small businesses at a tough time.

In a , Tom said: "As a community platform, we also recognise that these businesses are at the heart of all of our local communities. That’s why at InYourArea, we want to do everything we can to help businesses like yours navigate through this period and beyond.

Businesses have had to close their doors during lockdown - but many have come up with innovative ways to keep serving their customers(Image: Getty Images)

"We know that now, more than ever, every penny counts and so spending on marketing is a challenge - but without promoting your products and services, these challenges may grow.

"Therefore, to support your during and after this difficult time, we've launched a new offer for businesses like yours, to give you whatever boost we possibly can.

"We're offering a completely free 60-day trial of our local advertising toolkit worth £240, connecting you with our users within a six-mile radius of your target location, making this a risk free opportunity to reach a new audience.