The husband and wife co-founders of a pet sector start-up have revealed why they chose not to retire early and instead accept further investment into the company.
Sale-based Pets Purest was backed by Fearless Adventures, a multimillion-pound fund set up by three Manchester entrepreneurs, towards the end of 2021.
Oliver and Evie Bristowe, who first met in primary school, started the business in 2017 because Evie’s family dogs suffered from itchy/dry skin.
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The company secured a six-figure capital investment as well as business support for ecommerce, digital marketing and talent sourcing, with Fearless Adventures taking a minority stake.
Pets Purest has more than 500,000 customers and achieved a revenue of £6m in 2021.
Fearless Adventures was launched in October by David Newns, Charlie Yates and Social Chain co-founder Dominic McGregor.
In a , Mr Bristowe revealed the reasons why he and his wife decided not to completely sell up.
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He said: "Aside from the fact that we wouldn’t know what to do with ourselves after a few weeks, this is why we decided not to sell.
"We saw too much potential in Pets Purest and was excited to start a new journey and see what we could achieve.
"Finding an investor wasn’t about the money but instead about finding people who I would enjoy working with, shared my vision and could help guide me along the way.
"The reason we chose to go with Fearless Adventures was because they're not the usual corporate top-down investors. It’s all about working together to achieve combined goals. If we win, we all win together. "