The director of a Hull marketing agency is hosting an event as part of this year鈥檚 Humber Business Week.
Matt Johnson, director of Different Resonance and a founding member of Hull & East Yorkshire (HEY) marketing network, will deliver 19 (and a half) marketing secrets to give business leaders the fundamentals that every business should understand but may overlook. The event, to be held on June 4 at The Edge Hub in Hull, will also include networking time and is aimed at helping aspiring entrepreneurs, small business owners and marketing professionals to boost their credentials.
He said: 鈥淗aving worked with brands of all shapes and sizes, I see marketers and small business owners facing the same challenges time and time again. Sometimes, taking it back to basics is the answer. Other times, it鈥檚 about looking beyond the obvious and unlocking another level of output.
鈥淢y aim for this event is that those who come along will understand when those different approaches are needed and how to implement them effectively.
鈥淭his is a great opportunity for HEY Marketing Network to take part in Humber Business Week and to bring our next event to a city centre audience by partnering with The Edge Hub. Anyone looking to gain fresh marketing insights and share ideas and experiences in a relaxed environment will benefit from attending this event.鈥
Event organisers HEY Marketing Network, run by a group of volunteers, is an alternative professional forum specifically for marketers, businesses and marketing students with connections to Hull and East Yorkshire.
Humber Business Week is an annual, week-long celebration of the businesses and individuals making the Humber region a fantastic place to do business. The programme of events starts with Unveiling the Humber Placebrand and finishes with The Business Day at Bridlington Spa.
Mr Johnson added: 鈥淒espite calling the event 鈥19 (and a half) things you should know about marketing鈥, the HEY Marketing team and I believe those who join us will walk away with far more than just 19 (and a half) marketing secrets. That鈥檚 because we always include a chance to network with other attendees at our event and there will be the opportunity to ask me questions in an open Q&A session at the end.鈥
