Construction firm KWL has launched its housebuilding division with a development in the east of the city.

The Hull City Council-owned business, which last year turned over £51m and employs about 500 people, has launched KWL Homes, which it says is a response to the country's need for quality homes. Its inaugural development of Matheson Close near Sutton Golf Club is made up of 27 properties ranging across two, three and four-bedroom houses intended to meet a range of homebuyers including first-time buyers, growing families and downsizers.

KWL says its expansion into housebuilding reinforces its role as a major employer in the city, and its support for its economic growth. Bosses say the venture will open the doors to a new generation of tradespeople through an apprenticeship scheme.

William H Brown, based on Holderness Road, has been appointed as the estate agent for the development, which KWL says will ensure a smooth and professional experience for potential homebuyers.

Roger Grannon, interim chief executive officer at KWL, said: "KWL Homes represents our vision for the future of residential construction in Hull. We're not just building houses; we're crafting homes that embody the dreams and aspirations of local residents while meeting crucial housing needs."

KWL says the Matheson Close development promises to be a standout addition to East Hull's landscape. Andrew Sangwin, managing director of Sangwin Architects, said: "We've developed a signature style for KWL Homes that blends contemporary design with practical living, addressing the evolving needs of modern homeowners. The properties feature modern materials and distinctive features, creating a unique and appealing streetscape."

KWL was set up in 2007 and has since grown to provide property services to more than 23,000 homes in the Hull area including refurbishments, adaptations, repairs and maintenance services. KWL has a small portfolio of investment properties which are provided for rent at market rates, and has focus on acquiring vacant properties to bring them back into use and regenerate neighbourhoods.