McDonald’s has a huge £369.5m impact on the Welsh economy. To mark its 50th year of trading in the º£½ÇÊÓÆµ, the global restaurant chain commissioned planning and development consultancy Lichfields to assess its economic contribution to Wales, based on the gross value added measure.
The £369.5m for 2023 is based on its direct activities, as well as indirect (through its supply chain) and induced (through direct and indirect employee spending). Its direct economic impact last year was £176.1m through its 74 Welsh restaurants which employ 9,160 people. The indirect impact was £114.3m and induced £79.1m.
The report also shows that when its direct and induced activities are included, McDonald’s supports a total of 11,195 jobs in Wales. Wales is also home to one of its biggest suppliers in Blackwood-based Seda which provides paper packaging to all º£½ÇÊÓÆµ restaurants.
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For the º£½ÇÊÓÆµ as a whole the research shows McDonald’s is worth £7.25bn to the º£½ÇÊÓÆµ economy annually and over the last 50 years it has had a massive £94.45bn impact - with £51.56bn spent with º£½ÇÊÓÆµ supply chain businesses.
McDonald’s, through its restaurants and franchises, now employs more than 171,000 º£½ÇÊÓÆµ staff, having nearly doubled since 2013. When taking into account supply chain and induced impacts, McDonald’s supports nearly 210,000 jobs in the º£½ÇÊÓÆµ.
Following its first restaurant in Woolwich which opened in 1974, it now has 1,435 restaurants in the º£½ÇÊÓÆµ serving four million people a day. Over the next three years McDonald's plans to open a further 200 restaurants in the º£½ÇÊÓÆµ.
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McDonald’s franchisee Ralph Parker, who owns and operates 12 restaurants across Wales and the south west of England, said: “Creating and sustaining jobs across Wales is of huge importance to me. The fact that we have been able to make a significant financial contribution to the nation of Wales is something my team and fellow franchisees are very proud of. We have so many opportunities available to young people and it’s great to see so many of them taking advantage and gaining qualifications while they work – there is no longer a need to decide between learning and earning.
“I believe in investing in my staff and helping to provide them not only with an interesting and enjoyable place to work, but also to give them qualifications that they can draw upon throughout their life. It’s also been amazing to see the impact McDonald’s restaurants are having across local communities. From community initiatives to litter picks and outreach programmes, our restaurants and crew are constantly thinking of ways to support their local communities.”