Housebuilder Keepmoat is splitting its Midlands and South West division to create a separate West of England arm in Bristol.
The decision to establish the new region follows the acquisition of 10 developments, with five of these due to progress next year and five more in pre-development.
Ben Leather, who joined Keepmoat as regional managing director for the West Midlands in July last year, will lead the new South West division.
Shaun Fielding, who previously worked at Keepmoat for more than 15 years - most recently as regional managing director of the East Midlands region - will return to head up the Birmingham-based West Midlands team which is also progressing five new sites into 2026.
Mr Leather said: “This is a really exciting time for the business as we establish our tenth Region, a dedicated South West office, to deliver our new land acquisitions and progress ten new sites.
“This growth is testament to our success in the region as we continue to develop a strong pipeline of opportunities, bolster fantastic relationships with local authorities and our partners, and work to create sustainable new communities.”
Ian Hoad, chief executive at Keepmoat, added: “We’re thrilled to be opening up a new office in the South West to support the fantastic work of Ben and his team in growing our presence across the region.
"This is a fantastic step forward for Keepmoat as we seek to grow the business and increase our output in the coming years.”
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