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Home care company Cera to create thousands of jobs to meet coronavirus demand

Many jobs will also be created in Derbyshire, Old Stratford, Nottinghamshire, Staffordshire, Cumbria, Lancashire, Wiltshire, Essex, Kent, and Abercynon

(Image: PA)

A home care company has announced the creation of 10,000 new jobs to help battle the coronavirus pandemic - and wants those facing redundancy to apply.

Cera, which was only founded in 2016, plans to increase its workforce six fold from 2,000 to 12,000, with its new staff ready to start work in just 10 days through its online training programme.

It expects a surge in demand as an estimated nine million Britons over 70 face weeks of self-isolation to protect themselves from the virus.

It is the latest company to announce a mass recruitment drive to meet demand generated by the coronavirus crisis, with some of the º£½ÇÊÓÆµ's biggest supermarkets creating an estimated 20,000 jobs in the last week.

Cera uses digital and data analytics to try and improve its service and has created an app to provide up-to-date health information of service users to their family members.

In the last month, it has raised £50 million through loans and investment to finance expansion and the roll out of its new online platform.

Chief executive Dr Ben Maruthappu is hoping those who may have lost or be at risk of losing their jobs in the hospitality, catering, fitness, travel and cleaning industries will take on the new roles.

He has promised that the new staff will be retained even after the pandemic eases.