A Derby creative agency has helped a Formula One team revamp its online presence to help rev up its offering to fans and commercial partners.
Fluid Ideas, based in Darley Abbey Mills, has put together a new-look website for the Haas F1 Team, adding a host of new features.
This year’s Formula One season began last month after the start was delayed due to the coronavirus pandemic.
So far, races have taken place in Austria and Hungary, with the British Grand Prix due to take place this weekend at Silverstone, followed by another race at the Northamptonshire circuit the following weekend to mark the 70th anniversary of the first F1 season.
All of the races are being held without fans present, so the Haas F1 Team decided to improve its website to allow them to follow its progress in greater detail throughout the season.
The new-look website features the World Championship calendar and rankings, team profiles and a ‘race mode’ featuring updates, reports and photos from each Grand Prix as it happens.
A Haas+ section has also been introduced, which is an exclusive online area where fans can register for VIP content, prizes and giveaways.
The website also features access to the Haas F1 Team’s online store, a careers hub highlighting job vacancies, and greater interaction with commercial partners to help them leverage opportunities.
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Paul Nicholson, digital director at Fluid who led the project, said: “This was an extremely exciting initiative for our team to work on and provided the ideal platform for us to showcase our credentials by creating a website that will help to raise the profile and transform the digital presence of a Formula One team with ambitions to challenge in one of the world’s most popular sports.
“The aim has been to help Haas F1 Team to build its online audience through a ground-breaking website, which is fun to browse, maximises fan engagement, supports commercial activity and has an ultra-fast load time.
“We’re very pleased with the outcome. The website has been designed to be the hub for all digital communications between Haas F1 Team and its fans across the globe.
“We’ve already seen a significant number of people sign up to the Haas+ members’ area and there is much more to come for them over the remainder of the 2020 Formula One season.”
Haas F1 Team, founded by American industrialist Gene Haas, debuted in 2016. It has its European headquarters in Banbury, Oxfordshire.
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Chief information officer Gary Foote said: “One of the key things was partnering with an agency that understood the unique requirements of our company and our sport.
“Of course, the website had to look great while also supporting our fans, team partners and our brand.
“Fluid Ideas quickly understood the challenge and has delivered a fantastic website and content hub which fulfils our objectives and gives us a solid platform upon which to build.”