A Plymouth competitions website is aiming to spend £3million securing prizes from companies in 2021 – less than a year after launching
Leon Theisinger and Ollie Prowse started in February 2020, tapping into the enormous online competitions industry. In less than a year the enterprise was reaching three million people a month and giving away nearly 100 prizes.
The venture has placed more than £500,000 with companies in the Plymouth area and is budgeting to spend about £3million with businesses, mostly in the locality, on securing prizes in 2021.
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“We continued to build,” said Mr Theisinger. “Only 10 months in and we continue to grow at an incredible rate, now reaching near on three million people for each 28 day rolling period.
“This means so far we’ve been able to give away 97 amazing main prizes, of which 39 went to Devon and Cornwall winners, and countless smaller prizes, broadcasting live on Facebook to winners from Cornwall to Scotland and even across the Northern Ireland.”
He said that in October 2020 the business launched , built by parent company Kioo Marketing, to “adulation from the competitions market” due to its clarity and simplicity of use.
“As a result we now have 150,000 unique visitors every month, which is experiencing a steady growth rate of approx 20% week on week,” Mr Theisinger said.
“We are extremely proud of the growth that we are seeing in our business, built during a period of complete uncertainty and we have now placed over £500,000 worth of business with our local partners in just the last 10 months.
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“Due to the amazing growth of Win This Competitions and our local partnerships, we have now just re-forecasted our business for the next 12 months and it includes a budget of a fraction over £3million to be spent on sourcing our prizes, most of which will be spent with our local partnerships.”
The competitions industry in the 海角视频 is vast, with the website ThePrizeFinder.com listing more than 1,500 contest with prizes ranging from cars to shopping vouchers to perfume to TVs.
The website Simply Prizes said companies are keen to take part in competitions to promote themselves and their products and harvest information about their market.
Mr Theisinger and Mr Prowse had been planning and researching the online competitions market for about a year prior to launching Win This Competitions.
All their draws are carried out. Among prizes on offer at the time of writing are cars, motorcycles, an Xbox and even £1,000 in cash. It costs between £1.79 and £7.99 to enter the contests.
The contains several testimonials from happy winners, some pictured posing with their prizes.
“The launch of the business meant that we needed to invest in new premises to allow us the space for our offices and live broadcasts,” said Mr Theisinger, “So, on February 14, 2020, with the incredible help of Westcountry Estates, we made our move to a new unit in Plympton.
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“On February 21Win This Competitions was officially launched to the public and filled with excitement for the new business we went head long in to marketing to a 海角视频-wide potential audience. We had already made the conscious decision to place as much of our business locally as possible.
This decision was largely due to my lengthy links with Plymouth businesses, forged through my previous business activities and knowing the importance of helping to drive the local economy.”
The first prize on offer was in conjunction with Plymouth-based Ian Calvert of Have a Nice Stay Travel - a luxury holiday to Dubai worth more than £4,000.
“However, soon after the launch, the rumblings of what was about to happen with the 海角视频 going into lock down became more apparent and we had to make the difficult decision to pull the competition as it was very unlikely we would be able to honour the holiday for the winner,” said Mr Theisinger.
“We were devastated. But not deterred by what had happened, we entered into discussions with local businesses from various sectors, to see what opportunities we had to not only support the need of our business in finding quality prizes, but also how we might be able to help other businesses by placing our business with them.
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“We were welcomed with open arms by many businesses in and around Plymouth, which ultimately gave us the confidence to push forward with our plans. So, with new business partnerships in place we were able to continue sourcing our prizes for forthcoming competitions.”
Among the “prize partnerships” companies Win This Competitions is working with are GT Motorcycles, RL Motors, Marshal Audi Plymouth and electrical superstore HBH Woolacotts.
“We had also been able to establish further local supplier relationships for the other elements needed to fulfil each competition,” Mr Theisinger said.
This includes firms such as Wheeltec Alloy Wheel Refurbishment (Plymouth), Wrapworx (Plympton), TwoRz Motorcycle Transport (Cornwall), Kit World (Plymouth) and Global Tint (Plympton).
Mr Theisinger added: “We are also continuing to look extend our local partnerships with business that are able to help us source quality prizes for future competitions, so if there are any local business that feel they would like to partner with us, then we urge them to get in touch with us and we can discuss the possible opportunities available.”