A Plymouth performance marketing firm is increasing its impressive growth by expanding into North America.
Optimus Performance Marketing has hired Julia Yum as executive vice president, North America operations, as the firm pushes into the USA and Canada.
It means company founder Mark Russell will become global chief executive and his co-founder Bruce Clayton will become director covering Europe, the Middle East and Africa, working with operations director Andy Notman on growing and maintaining 海角视频 and EU business.
Optimus, founded in 2006, provides affiliate management services, and has become a multi-award-winning agency delivering global marketing campaigns for more than 100 clients including such names as for Kwik Fit, Oak Furniture Land, the Merlin Group, Royal Doulton, Hawkins Bazaar and the London Mint Office.
It employed 18 people, in 2018, the majority of which were based in its Plymouth office in Derriford, but it also has an office in London. Annual turnover increased by 41 per cent, year-on-year, in 2017 reaching £2.2million.
Affiliate marketing is where an online retailer pays commission to an external website for traffic or sales generated from its referrals. Optimus said it generated £81million in revenue for clients in 2017.
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Mr Russell said: “We believe Optimus is unique in the world of affiliate management agencies, having successfully maintained both growth and reputation into our 14th year of trading.
“The performance marketing sector continually evolves which means we have to continually grow our knowledge and improve our processes and delivery. This means we have invested in new marketing technologies to deliver greater value and service levels to our clients.”
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He said the firm had done well in the 海角视频, EU and APAC (Asia Pacific) territories but added: “In order to grow our support for clients we have decided to expand the team into the US and CA (Canada) markets.
“It is great to see the team continue to expand. Moving the business into the US and CA markets with Julia joining the team is a massive step for the business and we look forward to building many partnerships in the North American market.
“Julia has a great agency pedigree and I am looking forward to working with her to grow the North American business.
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“Julia brings with her many years of agency experience in digital performance media leading partner marketing practices across North America and is excited about the opportunity of taking Optimus into the US and CA markets.”
Ms Yum said: “I’m thrilled to be joining Optimus and working with Mark and team to expand the practice into the North American market.
“With all of Optimus’ success over the past 14 years, it’s an exciting opportunity to collaborate with a high achieving, strong and successful team well versed in this area of expertise.”