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Enterprise

Graphix sign new deal with Stoke City FC

It is the third successive deal between the club and the Stoke-on-Trent-based firm

Pictured from left is Paul Lakin, Stoke City FC chief commercial officer with Graphix founders and directors Stephen and Simon Ward.

Creative company Graphix will have its name up in lights at Stoke City again in the 2020/21 football season - after signing a new deal as the Championship club’s official print and signage supplier.

It is the third successive deal between the club and Graphix which will see the Stoke-on-Trent-based firm supply all print and signage at the bet365 stadium, the club's Clayton Woods training complex and Stoke City FC retail outlets.

The Graphix name will also be amongst advertisers featured on the wrap-around pitch-side LED advertising boards, giving the company exposure both to supporters at the stadium – once covid-19 restrictions ease – and TV audiences.

Steve Forrest, business development manager at Stoke City FC, said: "We have enjoyed a great working relationship with Steve and the wider Graphix team for a number of years, so much so that they are now moving into their third season as Stoke City's official commercial print and signage supplier.

"Knowing that we can count on them to consistently produce, deliver and install quality print and signage in a fast and efficient manner fills us with great confidence. Stoke City enjoys a great relationship with the team at Graphix."

Graphix has enjoyed a productive, long-term relationship with the Potters – and the results are visible to all visiting the stadium, the Clayton Woods training complex, or the club stores.

Graphix has produced every sign  for the club - from the striking branding on the front of the bet365 stadium through giant wayfinder boards on the perimeters of the ground and the numerous concourse safety signs.