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Global sporting and business conference heads to Birmingham

Around 1,500 delegates are expected to descend on the city for the 18th annual edition of the SportAccord World Sport & Business Summit

SportAccord World Sport & Business Summit is coming to the ICC in Birmingham next month

A global sporting conference is heading to Birmingham next month.

The International Conference Centre will welcome the 18th edition of the SportAccord World Sport & Business Summit from April 7 to 11.

Around 1,500 delegates from 120 sporting federations, including basketball, tennis and triathlons, are due to descend on the city.

The summit will feature panel events, evening networking sessions and a keynote speech during the opening ceremony from International Olympic Committee president Thomas Bach.

This year's event will focus on the theme of the power of sport, with a guest list featuring Olympic cyclist and campaigner Chris Boardman, Secretary General of the World Union of Olympic Cities Melanie Duparc and chief executive of the Global Esports Federation Paul Foster.

Delegates will be shown the region's cultural, tourism and sporting credentials via an excursion programme taking in the Black Country Living Museum in Dudley, Ironbridge Gorge in Shropshire and Shakespeare's Birthplace and theatre in Stratford alongside visits to Villa Park and Edgbaston Stadium in Birmingham.

The conference will also give companies, brands, products, services and destinations the chance to showcase their offer as part of a dedicated exhibition, running in parallel with the summit at the ICC.