Family-run supplier of fire protection products, Fire Sales Direct, has relocated to larger premises as part of a strategy to triple revenues and create new jobs.
The company, whose products include fire doors, seals and ironmongery, has moved its main operations from Pontygwindy Industrial Estate in Caerphilly to a new 30,000 sq ft facility in Ystrad Mynach – which sees the firm remaining in the Caerphilly local authority area.
It said its new premises will position it to grow revenues by 300% over the next five years with its head count reaching 50.
Established in 2016 the business began as part of CheckFire a supplier of fire safety equipment which was founded by the grandfather of managing director Anthony Robins in the 1970s.
Since 2021 the team has grown from two to 15 full-time employees, while turnover has risen by an average of 44% year on year. As part of its wider strategy, the company has also added 20 new brands to its portfolio within the past two years.
The new two-storey premises will boost operational efficiency and enhancing customer service. Alongside a dedicated warehouse, it will also house modern office space for the customer service and sales teams.
The company also plans to launch a click-and-collect area at the facility.
Mr Robins said: “In the last couple of years, we’ve onboarded hundreds of new products and seen our sales continue to climb – we’re growing at a significant pace. With the rapid expansion of our team and customer offering, we needed a larger office that could support our evolving needs.
“Our new premises will not only provide us with the storage and office space we need to house our extensive product range and growing team, but it also offers an accessible location for our customers as we look to develop a click-and-collect service.
“As a Caerphilly born-and-bred business, it was important to us to remain in the borough and this new space will enable us to boost our sales capacity and continue to grow.”
