Fenwick, the department store chain, has unveiled its inaugural loyalty card scheme, offering exclusive perks to its customers both locally in the North East and nationwide. The MyFenwick loyalty programme pledges to reward shoppers with points, experiences and unique member benefits across the company's physical stores and online platform.
The programme, which is divided into three tiers: green, silver and gold, allows customers to accumulate points when they make purchases at Fenwick, whether that be at its flagship store in Newcastle, any of its seven other locations around the country or online. These loyalty points can then be exchanged for monetary rewards, access to members-only events and experiences, complimentary beauty samples, priority ticket access and exclusive brand previews.
Members of the green tier will enjoy priority booking for Fenwick events and access to members-only shopping events. The silver tier offers additional perks such as a birthday reward, invitations to exclusive previews including restaurant events, and campaign and product launches.
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At the top level, the gold tier, members could gain access to exclusive experiences with some of Fenwick's key partners including Newcastle United, the Baltic Centre for Contemporary Art, the British Fashion Council, Greggs and the Glasshouse music centre.
To celebrate the debut, Fenwick orchestrated a spectacular projection onto the Baltic Centre for Contemporary Art in Gateshead, showcasing its Earn Your Stripes campaign visuals, reports .
The iconic Millennium Bridge was simultaneously illuminated in the retailer's signature green hue.
Mia Fenwick, deputy executive chair at the company, commented: "MyFenwick is a natural extension of our hospitality, designed to recognise and reward our customers with tailored benefits, exclusive access and unique experiences. 'Earn Your Stripes' marks the launch of Fenwick's first-ever loyalty programme, providing meaningful ways to thank and reward our customers when they join the MyFenwick community."
This loyalty initiative represents Fenwick's most recent effort to modernise its business model, building on the 2017 website launch and substantial investment in its Newcastle flagship that established the capital's largest beauty hall beyond London's borders.
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Recent years have witnessed the retailer partnering with numerous fellow North East enterprises on striking ventures, encompassing a Greggs champagne bar, a fish and chip establishment with Colmans, and a Barbour-themed café.
The enterprise traces its origins to 1882 with the opening of its inaugural Newcastle city centre outlet, and remains Britain's largest family-controlled department store group.
Membership of the MyFenwick scheme is complimentary both in-store and online at fenwick.co.uk..