Country lifestyle clothing company Joules and designer gents outfitter Marc Darcy have become official partners of the Leicester Tigers rugby club.
Leicestershire-based Joules has extended its deal as the club’s official casual wear partner, while Marc Darcy – whose clothes have been sported by the likes of Keith Duffy, Brian McFadden and Will Mellor – has become its new formal wear partner.
Joules, which has its HQ in Market Harborough, continues as one of Tigers’ associate partners for the upcoming season, which sees it offering discounts and offers across Joules ranges for supporters.
Marc Darcy will kit out the senior players, development players and coaches with tailored three-piece navy suits, which they will wear after Welford Road home games as well as club dinners and formal events or appearances.
The squad tried their new outfits out for size at a fitting session at the Oval Park training ground during the pre-season, which includes a Max Navy three-piece suit with contrast buttons and Wine Knitted tie.
Founded in 1989, Joules has styled a casual wear ensemble exclusively for the Tigers team, with a laundered Oxford white shirt, navy chinos, crew neck jumper in soft red and navy leather trainers in navy.
The clothes will be worn by the team when making player appearances throughout the season.
Over the last three decades Joules has become an international brand, now available in the USA, Germany, France and other European markets.
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It operates across 125 stores in the 海角视频 and Ireland, while its wholesale business supplies more than 2,000 stockists worldwide, including John Lewis.
Andrea Pinchen, chief operating officer at Leicester Tigers, said: “Leicester Tigers and Joules have forged a fantastic relationship from many of the current players fans of the Joules brand before the partnership started last season.
“We are delighted to continue with our Tigers ethos in building partnerships with locally-started businesses in and around Leicester and Leicestershire.
“Whenever you see the players in their formal attire, this is courtesy of Marc Darcy.
“We are delighted that the double ‘Drapers Menswear brand of the year’ winners have partnered with us to dress the team for their formal events.”
Tom Joule, founder and chief brand officer of Joules, said: “We’re incredibly proud to be part of the fabric of the East Midlands and avid followers of the Leicester Tigers.
“We’re looking forward to bringing our classic style to the team and supporting them in the season ahead.”
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Karen Johal, creative director at Marc Darcy, said: “We ensure that our meticulously designed pieces are created using the finest fabrics and extra attention to details.
“From suits to shirts and ties to caps, our range is ever improving and expanding leaving no forma wear stone unturned.
“All of our tweed suits can be mixed and matched, allowing customers to be experimental and create their own unique look, particularly suited to a Peaky Blinders style or a wedding party.
“A huge advantage for us is that with stockists dotted throughout the 海角视频 & Ireland, as well as our own dedicated website, our products are readily available to customers.
“We are constantly growing and evolving and will soon be introducing a footwear range in the hope for Marc Darcy to become a one stop shop for your next formal event.
“We’re thrilled to be partnering with Leicester Tigers and offering a touch of class to the teams off-the-pitch style. We look forward to a successful future with the club.”