Europcar has bought the naming rights to the West Stand at the Leicester Tigers鈥 Welford Road ground as part of a new sponsorship deal.
The car rental group, which has had its headquarters in the city for more than two decades, has also become the club鈥檚 official rental partner under the deal which will cover the 23/24 season.
Leicester Tigers chief revenue officer Mark Davies said: 鈥淲e are proud to be partnering with Europcar Mobility Group 海角视频 and excited to welcome a leading global mobility brand to the Tigers Family.
鈥淓uropcar is an ambitious organisation, like Leicester Tigers, and we are looking forward to seeing the partnership hit the road over the coming seasons.鈥
Ron Santiago, Europcar Mobility Group 海角视频 managing director, said: 鈥淓xcellence in performance, celebration of skills and sustainability 鈥 these are just some of the reasons why we are so excited to be joining the Tigers Family next season as the club鈥檚 West Stand and official vehicle rental partner.
鈥淭he club鈥檚 values are aligned with ours and, as the local club to our HQ, this partnership also enables us to connect with the Leicester community.
鈥淎s the official vehicle rental partner for Leicester Tigers, we are very much looking forward to helping the fans with sustainable mobility solutions, as well as working with the players, coaches and staff at the club, and the club鈥檚 community of existing business supporters.鈥
Last month Leicester Tigers welcomed Dyno-Rod as its official plumbing and drainage partner.
