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Enterprise

Entrepreneur makes fortune dressing Liverpool and Everton stars, buys parents a house

Having started 'from nothing' in 2018, the firm is set to record a £9m profit this year

Current and past Liverpool stars Trent Alexander-Arnold and Steven Gerrard wearing the Yelirworld gear

An entrepreneur who made his fortune selling clothes worn by Liverpool and Everton stars said he has used his profits to buy his parents a house.

Joe Johnson, from Wirral, said his sportswear line Yelir World is worn by some of the world's biggest football stars

Mr Johnson has just turned 30, and said he and business partner Josh Riley, 28, have "come from nothing" to launch their now-international firm, and will this year turn a profit of around £9m.

He told the : "I still can't describe how much everything has changed and how it has all happened in the last three years."

All the unique designs at Yelir World are inspired by the pair's journeys across the globe.

Liverpool's Virgil Van Dyke wearing YelirWorld trousers(Image: YelirWorld)

Wallasey-based Mr Johnson, who has lived in Paris and Barcelona as well as around the º£½ÇÊÓÆµ, said: "I have always been mad into fashion, so when I moved to Paris to be with my girlfriend, Georgia, I just networked."

He followed Georgia, 28, on to Barcelona where she was studying fashion and languages for university and said that "the Catalonians are mad into fashion too".

Mr Johnson added: "Me and Josh are very different people, but when we get together to design we just come up with the same ideas.