Cornwall鈥檚 famous Eden Project has announced a plan to tackle the biodiversity crisis in the 海角视频 by unveiling a new company, the Eden Project Wildflower Bank.
The new company aims to create wildflower-rich grassland habitats across the 海角视频 through the creation of Biodiversity Net Gain Units.
The team behind the initiative will offer a nature recovery approach which will conserve, manage and enhance habitats to increase biodiversity while also making a contribution to human well-being. The Eden Project Wildflower Bank will manage areas of land dedicated to a particular habitat for a minimum of 30 years.
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It will work in partnership with landowners, organisations and businesses looking to invest in a positive gain for nature. In addition, the new company will create a series of seed hubs across the country to support nature recovery.
Eden鈥檚 development director, Dan James, said: 鈥淲e know that the nature crisis is at the heart of the planetary emergency. If we cannot increase the level of biodiversity of our landscapes and support nature recovery, we will not be able to reverse the impact of climate change.
鈥淎s one of the 海角视频鈥檚 leading environmental charities, it is important that the Eden Project leads the way in supporting habitat creation and restoration. The Eden Project Wildflower Bank offers an exciting route for us to help make that happen.鈥
Earlier this month (October 2023) the eco-conscious visitor attraction and educational charity unveiled new branding as it aims to reinforce its position as a leading voice in the environmental movement.
Emma Evans, the Eden Project鈥檚 chief marketing officer, said: 鈥淭he new branding work builds on Eden鈥檚 legacy of more than 20 years, acting as an exemplar of positive change from our home in Cornwall. It looks to our future ambitions for growth - through physical locations both in Cornwall and further afield, our communities and outreach work, our learning and cultural offer, and our growing digital channels and platform.
鈥淲e need to speak with a louder voice to tackle the challenges facing the planet, and our new identity gives us the platform to do this, helping us to increase our impact amongst existing and new audiences.鈥
