Dragons' Den star Steven Bartlett teamed up with Deborah Meaden to invest in a mum-of-two's subscription-based children's clothing business during the hit show's latest episode.
The entrepreneur, who co-founded Social Chain in Manchester after dropping out of university, has backed Charlotte Morley's The Little Loop who asked for £70,000 for a 7.5% equity stake in the business.
In the end, she got £70,000 from both Dragons.
READ MORE: Steven Bartlett - Companies the Dragons' Den star has invested in
Charlotte Morley previously worked in intelligence and previously went on operations in Iraq, flying to the country in the middle of the night wearing body-armour and a helmet.
But she said: "Honestly, I'm more scared about going into the Den than I was about flying to Iraq."
The Little Loop offers a subscription to parents for £18 per month enabling them to swap and share clothes as needed.
Mr Bartlett made an artisan cheese retailer his first investment on Dragons' Den.
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The millionaire entrepreneur bought a 5% stake in London-based cheesegeek for £150,000.
The deal was subject to Mr Bartlett's money being returned within two years.
He has also invested £50,000 in a company which sells soil-free, real-grass toilets for dogs.
The entrepreneur secured a 20% stake in Piddle Patch after seeing off three rival bids from is fellow Dragons during the second episode of this year's BBC One series.