Dragons' Den star Steven Bartlett has invested £50,000 in a company which sells soil-free, real-grass toilets for dogs.
The entrepreneur secured a 20% stake in Piddle Patch after seeing off three rival bids from is fellow Dragons during the second episode of this year's BBC One series.
The company was founded by Rebecca Sloan and is based in London.
READ MORE: Boohoo staff and top bosses handed free shares in fast fashion giant
The investment comes after the Social Chain co-founder backed cheesegeek in the previous episode.
Rebecca Sloan said: "The inspiration for Piddle Patch came during a visit to the park. The dogs were happy to be in their natural environment and the stress associated with toilet time melted away because the dogs knew instinctively where to do their business.
Don't miss a thing - sign up for your free North West newsletter - and follow us on LinkedIn
Email newsletters
BusinessLive is your home for business news from around the North West- and you can stay in touch with all the latest news from Greater Manchester, Liverpool City Region, Cheshire, Lancashire and Cumbria through our email alerts.
You can sign up to receive daily morning news bulletins from every region we cover and to weekly email bulletins covering key economic sectors from manufacturing to technology and enterprise. And we'll send out breaking news alerts for any stories we think you can't miss.
Visit our email preference centre to sign up to all the latest news from BusinessLive.
For all the latest stories, views, polls and more - and the news as it breaks - .
"When house training a dog, it makes sense to teach them to behave as they would in the outside world – and so Piddle Patch was born.
Most Read
"Steven’s investment will allow us to fast track the growth of Piddle Patch, as well as launch a number of new products currently in development.
"Steven’s advice, guidance, social media and marketing expertise will be invaluable and I am delighted to be working with him."