A multimillion-pound fund recently set up by three Manchester-based entrepreneurs has invested in pet sector start-up.
Fearless Adventures has backed Pets Purest in Sale with a six-figure capital investment as well as business support for ecommerce, digital marketing and talent sourcing, and will take a minority stake to support growth.
Pets Purest has more than 500,000 customers and has achieved a revenue of £6m in 2021.
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Fearless Adventures was launched in October by David Newns, Charlie Yates and Social Chain co-founder Dominic McGregor.
Its previous investments include an ethical swimwear brand established by Love Island star Montana Brown.
Mr Newns said: "As a dog owner, I love the products but as an investor, my partners and I really like the founders and the brilliant business they’ve built through the Amazon channel.
"They’re making healthy profits and have the drive and ambition to lead the business forward in a highly attractive sector.
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"We’re excited to offer them access to high-quality talent and expertise for something they don’t yet have, which is D2C sales support, to really grow their business."
Pets Purest co-founder Oli Bristowe added: "We’re on a mission to make pets happy, and want to become the most trusted natural pet care brand on the planet.
"We’re profitable and growing, so finding a partner wasn’t about finding money, it was an opportunity to team up with people to enjoy our growth journey with.
"We can really learn from successful entrepreneurs like David, Dominic and Charlie.
"And they’re Pets Purest customers, too, so are as passionate about the products as we are. We couldn’t have found a better partner."