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Enterprise

Directors at Pacifica Group hail rise in sales amid growth in presence in domestic appliance market

The firm works with big name brands to deliver more than 400,000 repairs a year

Kevin Brown, CEO of Pacifica Group(Image: Pacifica Group)

Directors at white goods repair specialist Pacifica Group have hailed a boost in sales as well as progress against its strategic objectives.

The Houghton-le-Spring business, which was founded 21 years ago, has grown to become a leading provider of domestic appliance repairs and extended warranties, working with big name brands to deliver more than 400,000 repairs a year through its º£½ÇÊÓÆµ network of engineers.

Now accounts for the business have been published for the year ending March 31, showing growth in volume, revenues and Ebitda, while highlighting good progress against its strategic objectives. The company reported an operating loss, though it had narrowed from the previous year.

In the year, Pacifica generated revenues of £36.1m, an increase of £2.6m from £34.5m in the previous year. Gross profit rose by £1.6m to 11.7m, while its gross margin percentage improved by three percent to 32.5%. Pacifica also chalked up a 22% increase in Ebitda to £1.1m and it narrowed the previous year’s operating loss from £1.185m to £772,533.

The overall loss for the year, however, grew from £1.355m to £1.524m.

During the year Pacifica won several strategic contracts including its relationship with Glen Dimplex Home Appliances (GDHA), to add to clients including Electrolux, Sony, Hisense, Vestel, Howdens (Lamona), LG, Argos and Shop Direct.

The contract commenced in April 2024, so will be included in Pacifica’s 2025 accounts, and includes the transfer of GDHA’s entire aftersales service department, including its field engineers. The additional engineers, which takes Pacifica’s field-based workforce to around 300 directly controlled engineers, help the company increase its º£½ÇÊÓÆµ footprint.

The accounts show group employee numbers grew from an average of 462 employees to 473.