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Enterprise

Direct Line boss gets huge £7.8million pay day ahead of Aviva takeover

The compensation paid to Direct Line Group CEO Adam Winslow was revealed in the insurance giant's annual report, which was published on Thursday

Direct Line insurance has announced hundreds of job losses amid difficult trading conditions(Image: PA)

Direct Line Group's chief executive, Adam Winslow, has landed a substantial pay cheque ahead of the company's £3.7bn acquisition by Aviva.

The insurance heavyweight's annual report disclosed that Winslow's remuneration for the latest financial year exceeded £7.8m, as reported by .

His salary was significantly augmented by a £5.8m payment from Direct Line Group as compensation for earnings lost after he took up his role in March 2024.

Prior to this, Winslow had been at the helm of Aviva, which is poised to take over Direct Line Group following an agreement reached at the end of 2024.

The group's portfolio includes well-known brands such as Churchill, Green Flag, and Privilege.

This month, Direct Line Group reported a dip in pre-tax profits for 2024, down to £218.4m from £277.4m, while its net insurance revenue climbed from £2.4bn to £2.8bn.

Direct Line has acquired Aviva for £3.7bn

Richard Ward, the remuneration chairman for Direct Line Group, penned in the annual report: "The group has delivered on the strategic objectives set out by Adam Winslow at our capital markets day in July.

"Strong growth in our core product areas has driven improved trading performance, further supported by bringing Direct Line Motor onto price comparison websites for the first time."