A Wolverhampton-based digital media agency has secured a £100,000 funding boost.
LearnPlay Foundation secured the cash through the Midlands Engine Investment Fund (MEIF) in conjunction with the Coronavirus Business Interruption Loan Scheme (CBILS).
The firm - a creative digital media company specialising in games-based technologies, film development, branding design and training - will use the money to support its cash flow and help to safeguard 57 jobs.
It also wants to explore new ways of delivering its services.
Ro Hands, of LearnPlay Foundation, said: "Securing this funding will allow us, like many businesses, to continue to work in an unpredictable economic landscape.
"As well as being committed to making a difference to people's lives using games and media-based technologies, LearnPlay now houses a successful media, programming and promotional task force, working with the likes of Tesco, the Highways Agency and local shops.
"Traditionally being a mainly face-to-face service, we will now focus on growing our remote offering by developing training sessions and assessments that can be conducted virtually."
Wolverhampton-based lender, BCRS Business Loans, helped LearnPlay Foundation secure the funds.
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Lynn Wyke, senior business development manager at BCRS Business Loans, said: "We are delighted to have supported LearnPlay Foundation. Not only is the training that LearnPlay delivers vitally important in improving the future prospects of those who feel uninspired by traditional education methods, but the company's expertise and experience means it now has a strong commercial portfolio.
"As a lender of intentional social and economic impact, we are helping to safeguard 57 jobs with the potential for roles to be created in the future.
"We are dedicated to supporting businesses that are unable to access finance from traditional lenders, especially during the period of interruption caused by the coronavirus. We believe that no viable business should go unsupported."
Paul Brown, Black Country LEP Board Member, added:
"This is great news, not just for LearnPlay Foundation but for our local economy as we all focus on business recovery during what remains a difficult time for business across the Black Country.
"Through the Midlands Engine Investment Fund we want businesses to thrive, grow and be successful and it's great to see companies getting the support they need to continue and adapt their business, so they contribute to economic recovery and growth for the whole Black Country region."
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The MEIF project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF). West Midlands-based businesses can secure loans from £50,001 to £150,000 via CBILS accredited lender BCRS Business Loans, where interest and lender-levied fees are paid by the government for the first year.
Alternatively, loans from £10,000 to £150,000 are available from BCRS outside of the CBILS scheme.