A Derbyshire marketing agency has enlisted the help of a tender consultancy business as part of its diversification plans.
During the coronavirus pandemic, Purpose Media, which is based at South Normanton, has been offering its expertise to new and existing clients to help them adapt their offer and message.
Now, the firm has enlisted local tender consultancy business, Ask the Chameleon, to help it diversify its strategy.
The agency’s new approach identifies projects that would benefit from its full-service offering through tender applications.
According to Purpose Media, the application process will allow the firm to showcase its capabilities, gaining opportunities that would not otherwise arise.
Ask the Chameleon’s lead consultant, Rachel Hayward, is working with Purpose Media’s sales and management teams to find tenders suited to the business’ skillset, guiding the firm through the application process to ensure applications are successful.
She said: “It’s been a pleasure to work with Purpose, working together to reach new customers and explore new avenues.
“The combination of my experience in tender writing and their unique offering makes for a successful partnership.”
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Matt Wheatcroft, managing director at Purpose Media, said: “Rachel has been a huge help through the tender process and the entire team has learned a lot from her.
“Throughout the pandemic, we have spoken about the importance of adapting to a new normal, evaluating what you normally do and how it can be improved or switched up to suit circumstance.
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“We discovered a new route of opportunity and with Rachel’s help can unlock new sales opportunities in the long term.”
Scott Knowles, chief executive of East Midlands Chamber, who introduced the two businesses earlier this year, said: “Seeing two partners work together through times like these is exactly what the chamber is all about.
“We’re proud to see two great, local businesses putting their heads together and using their expertise to defy the odds during turbulent times.”