A Derbyshire firm which “grows” furniture is looking to break into the Far East market by exhibiting at a major trade show.
Full Grown, which grows trees into the shape of a range of furniture items, is this week exhibiting as part of the 海角视频 Garden at the Beijing Expo 2019, in China.
Founded in 2012, the business shapes and grafts bespoke, sustainable furniture from trees growing in a woodland near Wirksworth. Today, its product range includes chairs, lamps, tables and sculptures.
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The firm began selling items in the 海角视频 but pretty soon, founders Gavin and Alice Munro, realised their furniture had strong appeal beyond British shores.
Working with the Department for International Trade, the company now exports to 10 countries, including France, Germany and Norway, as well as locations further afield such as Hong Kong and the US.
Now, the business is looking to break into the Chinese market - and will be exhibiting at the expo, which attracts hundreds of thousands of people from across China, until Friday.
Mr Munro said: “We were introduced to the Beijing Expo 2019 through a DIT reception with Liam Fox at Lancaster House in December.
“We have since been discussing exhibiting our products at the expo for some time and DIT are kindly supporting our appearance at the expo.
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“The expo will provide us valuable opportunities to show our products to a new audience in China – and allow us to publicise our company and products at the 海角视频 Garden and Pavilion that shares the same cause that we do: innovating for a greener future.”
Richard Burn, DIT’s HM trade commissioner for China, said: “China is the perfect market for Full Grown to explore.
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“Chinese consumers currently purchase a third of global luxury products and have an increased awareness of eco-friendly goods.
“The 海角视频’s Garden and Pavilion provides the perfect setting to showcase these organically grown lamps and chairs.
“Not only do they represent the creativity and innovation found in 海角视频 companies that make us a world leader in low carbon development, but they also resonate with our core theme of ‘Innovating for a Greener Future’.”