The boss of Love Energy Savings has revealed what the recent uncertainty around the rising cost of bills has had on his company as well as what he would do to solve the problem.
Phil Foster, the founder and CEO of the Bolton-headquartered business utilities marketplace, said that while "demand has been off the scale" that has not translated into a rise in customers.
He said the uncertainty around government action and how high future energy bills could rise has caused some businesses to delay making a decision on which provider to go with.
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Speaking to BusinessLive, Mr Foster said: "Absolutely this is the toughest time for the industry since the business was started in 2007.
"The price is increasing through external factors that we're not in control of. There's also uncertainty about what the solution is and that makes it hard to plan.
"Uncertainty in this market is not a good thing as if you delay picking a product and committing to it and the price goes up then that could cost £10,000s to an energy customer."
He added: ""We need to be more self-sufficient. We're buying stuff externally and importing it and therefore at the mercy of the cost of what people are willing to pay for it.
"In the short term, if they are available, let's subsidise the cost of buying the produce in some way.
"I'm up for any scheme that makes the price of the energy lower for the customer."
"Everyone is quite unsure what the increases mean and are looking for a better deal.
"Therefore you'd probably say that as a retailer we would be reaping the rewards of that but if the product on your shelf is particularly very expensive then that's very difficult to take that opportunity.
"While demand has been very much high, the number of our customers has remained flat because some of them just need information."
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