Dazn will unveil comprehensive details of its new premium subscription offering next month, which will encompass all pay-per-view events.
The º£½ÇÊÓƵ-headquartered global sports streaming service believes the package will deliver excellent value for viewers who purchase multiple PPV boxing programmes whilst boosting audiences for these elite contests, which total approximately 15 each year, as reported by .
"We will be launching a new product in November for pay-per-view," Dazn's Pete Oliver told City AM. "We haven't given all the details yet, but there will be an option for customers to buy a subscription which gives them access to all the pay-per-views included.
"We think it's important because we're seeing more and more big fights coming. Obviously, it's a bit of a barrier for people that they have to buy those fights as a standalone pay-per-view and so we want to give people the option to take it on a different basis.
"We haven't announced pricing yet, but we're going to price it at a level that's very good value for customers. We think that's good for fans. It's also good for the boxing promoters, because it will increase the viewership of the fights."
The development comes amid mounting pressure on the PPV framework following influential Saudi sports promoter Turki Alalshikh's declaration in July that he had reached an agreement with Dazn ensuring no boxing under his Riyadh Season banner would feature on PPV from November onwards.
NHL joins NFL and FIBA bolt-on passes on Dazn
This development coincides with Dazn's ongoing diversification strategy through the addition of supplementary bolt-on passes to its platform.
Last month, the streaming service revealed that NHL.TV would be incorporated alongside NFL Game Pass and Fiba's Courtside 1891 basketball content within the application.
"It's a business model that's quite different to traditional broadcasting," says Oliver, CEO of growth markets. "We work with the rights holders, partly on a profit share basis, so we're real partners. It's their streaming service but it's on our platform so it's a shared service.
"We think it's a really good model for the leagues and for fans. If you take US sports as an example, you can now get NFL Game Pass on Dazn. You get NHL. You can actually get college football as well. We've got more coming. ".
"So as we move into this more digital world, it's making it easier for fans to find the content they want. I think Dazn is quite unique, because although people like Amazon are doing some of this, mainly with the NBA, we're the only platform that's truly global at the moment with live sports."
Dazn claims to have doubled the NFL Game Pass subscriber numbers during the two and a half years since the collaboration commenced, whilst simultaneously assisting in the creation of innovative product features, including a multi-screen function enabling viewers to watch four matches concurrently.
With pay-per-view events scheduled to be integrated into a premium subscription model and additional bolt-ons anticipated, Oliver confirmed Dazn was "looking at" establishing one comprehensive pass providing access to all content across its platform. "It's something we'd like to do for American sports. You've obviously got to work out with all the sports rights holders to make sure that they're getting their share of the money. But I think bundled subscriptions is something you'll see more about," he says.
"Whether we'll get to one mega-pass or not, I don't know. But of course, in many countries, Dazn does offer a subscription with multiple sports in it. We're trying to make it as flexible as possible in different ways for customers to buy."
