Speakers have been announced for the first ever World Screen Tourism Summit which is coming to Birmingham in November.
The conference will highlight and discuss the growing phenomenon of tourists visiting locations they have seen on films and TV, known as 'set jetting'.
Called SET-JET Summit, the two-day event will feature a keynote session from the British Film Commission's chief executive Adrian Wootton.
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Joining him will be Andy Harries who is the co-founder and chief executive of Left Bank Pictures which made the hit Netflix drama series The Crown.
Other confirmed speakers include Visit Svalbard's chief executive Ronny Brunvoll.
Svalbard is one of the world's northernmost occupied territories administered by Norway and has featured in this year's Tom Cruise film Mission: Impossible - The Final Reckoning and as Superman's Fortress of Solitude in the recently released movie.
Mr Brunvoll will share his experiences of making this happen.
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Jakob Mueller, who manages filming and photography for Austria's Palaces of Schoenbrunn, is also on roster of speakers while from closer to home the National Trust's locations manager Harvey Edgington and Visit Scotland's creative industries manager Jenni Steele will be appearing.
The conference will kick off with a dinner on November 20 at Birmingham Council House which is expected to attract up to 200 senior tourism, media and business guests followed by ten main-stage sessions and six seminars the following day at the ICC.
Two days of familiarisation visits are also taking place for tour operators, travel agents, location managers and production executives over the weekend after the main conference.
Martin Evans, creator of SET-JET 25 and managing director of The Tourism Business, said: "I'm delighted that the event programme is taking shape with such illustrious names sharing their knowledge and experience and I look forward to seeing the international screen tourism community under one roof for the very first time.
"The event programme has been carefully planned to cover all areas of screen tourism and to help the sector prepare for set-jetting's next wave of unprecedented growth."