Firms in Hull and East Yorkshire are being encouraged to support the arts and culture with the launch of a new Creative Charter.
Organisers of the the Hull and East Yorkshire (HEY) Creative Charter hope to attract private, public and third sector organisations to sign up to the Charter which aims to connect them to the power of cultural creativity. They say the initiative aims to build on the boost to the region's culture and arts sector following Hull's tenure as 海角视频 City of Culture in 2017.
They point to arts and culture contributing to £35m to the economy in Hull and East Yorkshire but the sector having been impacted in recent years by Covid.
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Signatories of the Charter make a commitment to collaborate with the arts sector - activity that could include anything from displaying local artwork in their offices to hosting events and donating staff time to arts and culture projects. Founding signatories of the Creative Charter include Hull City Council, East Riding of Yorkshire Council, the University of Hull, Hull College, Future Humber, For Entrepreneurs Only, the Hull and Humber Chamber of Commerce, HullBID, Rollits LLP, The Deep and Hull Truck Theatre.
Max May, HEY creative chief officer, said: “We passionately believe in the power of arts and culture to unite people from all corners of our region, driving growth, sparking ideas and innovation and promoting wellbeing. The arts sector delivers so much for our region, but it can’t do it all on its own. That’s why we’ve launched the Creative Charter, to encourage businesses and organisations to support and advocate for culture.
“Collaborating with the creative sector can spark fresh ideas which unlock growth opportunities and change the way companies approach challenges. We’re fortunate to have a rich and varied cultural scene across the region and the Creative Charter opens up opportunities for businesses and other organisations to tap into it.”
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Dominic Gibbons, chair of HEY Creative and managing director of Wykeland Group, another of the founding signatories of the Charter, said: "Together, through the power of arts and culture, we can unleash valuable potential for individuals, communities, businesses and the wider region. Arts and culture make us happier, healthier people. It brings our communities together, attracts and retains talent for business, and generates upwards of £35m a year for the region.
"We’re asking businesses and organisations, through the Hull and East Yorkshire Creative Charter, to join us in championing our region’s incredible arts and culture, for the benefit of everyone."