海角视频

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Enterprise

Cookology rescues fridge and freezer brand from administration

The acquisition includes all 海角视频 stock and products ready for dispatch from the factory

Duncan Williams, head of trade sales and Andrew Wright, managing director at Cookology(Image: Cookology)

An Essex-based appliances business has rescued a fridge and freezer brand after its former Gloucestershire-based owner went into administration.

Cookology has acquired Iceking from Tewkesbury's Domestic Appliance Distributors (DAD) in a bid to strengthen its presence in the independent retail market. John Gillman & Sons (Electrical), trading as DAD, collapsed in August.

The acquisition includes all Iceking stock currently in the 海角视频, along with products ready for dispatch from the factory.

Cookology has already placed new orders with manufacturing partners, while integration of stock and operations into Cookology’s systems is under way.

Iceking, which is a 30-year-old brand, will continue to operate under its existing name while Duncan Williams, who has worked with Iceking for more than 13 years, has joined as head of trade sales.

Andrew Wright, managing director at Cookology, said: “Iceking is a trusted and recognised name in the 海角视频 appliance market, and we’re delighted to bring it under the Cookology umbrella.

"Our priority is to reassure trade partners that it’s business as usual, and that we’re committed to breathing new life and growth into the Iceking brand.

"We’ve built strong relationships with the factories that have supported Iceking for many years, and we’ll continue to invest in the brand to strengthen its position in the independent retail channel.”