A North West consumer technology firm has partnered with a German IT retailer in its first European deal.
Tactus Group has signed a deal with Notebooksbilliger (NBB), one of the largest German online retailers for consumer electronics and it caters to consumers and small to medium-sized businesses across the German, Swiss and Austrian (DACH) region.
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The Warrington company has linked up with NBB to distribute its series of Geo devices into the DACH market.
Werner Selch, Notebooksbilliger CPO, said: "In times of non-reliable supply chains and higher prices for the end consumer, Tactus has done an outstanding job to extend into the DACH region.
"We are thrilled to accompany the rise of a new notebook brand in Europe with an up-to-date operating system and high product quality."
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Scott Brenchley, CEO at Tactus Group, added: "Supply chain delays have proved challenging for the technology sector throughout the last year and we are pleased to be able to bring new, innovative, and cutting-edge products to market at a time when they are most needed.
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"We are committed to growing the future of Tactus Group and establishing international partnerships is a vital part of that.
"Expanding into European markets is an important milestone for the business as we continue to establish our position as a globally recognised technology group.
"We have already experienced huge success from our commercial partnership with Best Buy in the US earlier this year and I am confident that this venture into Europe will reap similar benefits.
"NBB has an unrivalled reach in the wider DACH electronics market, so we are delighted to have the opportunity to partner with them."