PR and marketing agency Cogent Elliott has won the brief to promote renowned lubricant WD-40.
The Meriden-based firm has been charged with handling all of the company's PR and social media operations within the º£½ÇÊÓƵ.
Cogent won the brief following a four-way competitive pitch and will be responsible for developing and implementing the campaign for several of the product ranges within the US company's portfolio.
It is initially aiming to raise awareness of the company's multi-use and specialist motorbike products which were recently launch in the º£½ÇÊÓƵ.
The latter is currently sponsoring Team WD-40 which is competing in the 2014 British Superbike Championship. Cogent will report directly to head of marketing David Whittome.
He said: "It was important the chosen PR partner could demonstrate a real understanding and passion for our products.
"Cogent not only impressed us with their enthusiasm and creative approach but, more importantly, they demonstrated extensive knowledge and experience within the automotive and motorcycle industries.
"Both are key areas of strategic importance to our future brand and growth plans."
