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PRIVACY
Enterprise

Client wins and rebrand for CAB PR

Agency launched last summer from the ashes of Superdream is starting a new chapter

The team at CAB Campaign (from left): Allyson Loots, Jon Perks, Laura Quigley and Olivia Gould

A PR agency has secured two new clients and undergone a rebrand less than a year after launching.

CAB PR, which is part of Alcester-based creative and marketing firm CAB Studios, was founded in July by a team from now defunct Bromsgrove-based PR agency Superdream.

It has now rebranded as CAB Campaign and added charities LoveBrum and North Yorkshire Moors Railway to its client roster.

Birmingham-based LoveBrum has appointed the firm to help with its ongoing work to support other local good causes in the city.

Heritage attraction North Yorkshire Moors Railway has enlisted the agency to raise its profile through an ongoing programme of PR, partnerships, events and creative stunts.

Managing partner Laura Quigley said: "We are launching CAB Campaign in a response to a growing demand from clients for mass mattering, not mass marketing.

"We work with feel-good brands with purpose.