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Car club Co Wheels aims to increase environmental impact with pitch to businesses

The Newcastle business is aiming to increase its membership after a study showed the benefits of shared car schemes

CoWheels in Newcastle is seeking growth(Image: CoWheels)

A national car club based in the North East is aiming to increase its environmental impact by helping individuals and businesses reduce car use.

Co Wheels, which based in Newcastle, is on a mission to grow its membership and bring down the number of privately owned vehicles over the next 12 months, through the introduction of a number of sustainability and community driven initiatives.

The social enterprise works to improve more sustainable car use, by giving members access to shared cars.

Members book cars through a location map on the Co Wheels app or website which shows where the nearest one can be found. They are emailed 15 minutes before the hire with the exact location of the car and keys aren’t needed because those signed up to Co Wheels are provided with a smartcard to access the car.

The company’s ambition to bring new members on board follows the latest survey data from CoMoº£½ÇÊÓÆµ – the charity for the public benefit of shared cars, bikes, e‑scooters and rides – showing rapid adoption of car share schemes across the º£½ÇÊÓÆµ.

The CoMoº£½ÇÊÓÆµ Car Club Annual Report for Great Britain 2020 revealed there are more than 600,000 car club members in the º£½ÇÊÓÆµ, who are making cost savings against car ownership as much as £1,000 in a year.

Richard Falconer, managing director of Co Wheels, said: “Co Wheels was one of the first car clubs in the º£½ÇÊÓÆµ back in 2008 and we have remained at the forefront of innovation in the sector ever since.

“We were set up to provide an environmentally friendly, socially just, community-based alternative to car ownership and it is these values which are going to propel the business forward in 2021.