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Butlin's boss appeals to Chancellor on tax rates

Butlin's chief executive Jon Hendry Pickup has called for the Government to allow businesses to grow instead of raising taxes

Butlins, Skegness

The chief executive of holiday park chain Butlin's has criticised Chancellor Rachel Reeves, arguing that raising taxes on businesses is not the route to enhancing the º£½ÇÊÓÆµ economy.

Speaking on an upcoming episode of City AM's Boardroom Uncovered show, Jon Hendry Pickup declared the country is "not going to tax ourselves to success" and that last year's Autumn Budget "felt like an own goal".

The CEO argued that permitting businesses to invest, expand and enhance their offerings would be a superior approach to strengthening the economy rather than imposing higher taxes on companies such as employers' National Insurance contributions and elevating the National Minimum Wage. He stated that both tax increases have made it more challenging for companies such as Butlin's to recruit new staff and that the Autumn Budget in 2024 felt like a "tax on jobs".

When questioned about what he would tell Chancellor Rachel Reeves if given the opportunity, the CEO of Butlin's said: "So that growth lever that they talked about just before the election, that was their number one focus.", as reported by .

"I'd like to see that being the number one focus, because we're not going to tax ourselves to success. We need to make sure that we're able to stimulate growth. We need to be able to invest, to grow our business, to develop the proposition, to build skills for our team. I'd like to see more of that first and foremost."

Butlin's boss calls for public to be 'told the truth' When questioned about his confidence in the Prime Minister and Chancellor's actions in power, he responded: "I've yet to see something that says we're going to pull that growth lever.

"So I'm still a little bit 'jury's out' at the moment. I know they've got a difficult time to manage through.

"But I would like them to say something that says we understand the value of private business rather than just managing the public sector, which it feels like we're doing a lot of at the moment.