A business improvement district has secured the backing of local companies for another five-year term.
Solihull BID will continue until at least 2030 after receiving resounding support from its business community.
More than 450 companies were balloted about the continuation of the organisation that was originally set up in 2010.
It received 93 per cent backing of the total number of votes.
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This result means the BID’s fourth term will begin on August 1, allowing its work in the town centre to continue during a transformative time for Solihull.
Chief executive Melanie Palmer said: "We are thrilled to be given the opportunity to serve the businesses and people of Solihull for a fourth term.
"The BID team and I are excited to start work on delivering five more years of projects that retain the status of Solihull at the forefront of success.
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"Our heartfelt thanks go to our wonderful businesses for their positive votes and messages of support."
The BID organises a range of events in the town centre including a food festival, music festival, Spooktacular and Christmas lights and festivities.
Security officers, marketing, PR and business support and place shaping are also BID projects.
Kevin Johns, director of Prime Accountants and chairman of Solihull BID, added: "This result confirms that local businesses value the work the BID is doing within the town centre and we’re delighted to see local businesses continue to vote in favour of the BID.
"With further investment forthcoming, it’s fantastic that the BID will continue its work and ensure the town centre capitalises on the opportunity the next few years will bring."